It’s 2018, but for the most part, advertisers are living in the 1960s. Maltesers is setting itself apart by tackling taboo subjects and highlighting marginalised groups, such as disabled people and the LGBT+ community – but will other advertisers take note?

In our day-to-day lives, we are surrounded by signs and symbols that we don’t often consider. The ‘family-only sign’ is a staple in car-parks, but the image of a man, woman, and child doesn’t reflect the majority of modern households. People want greater inclusivity and Volvo’s ad caters to this.

‘Sex sells’ was once the mantra of the fashion industry, but this sentiment is looking increasingly dated. Why? Because a consumer backlash is in full swing, with people having little time for old stereotypes. How have brands that once prided themselves on exclusivity become more inclusive?

With two-thirds of people wanting brands to champion social or political issues in society, marketers are having to do more to demonstrate that brands values are more than skin-deep. In a bid to do exactly that, Smirnoff and LADBible are teaming up to create videos that promote inclusivity.