Pinterest has partnered with blindness charity Lighthouse to redesign its app and website so it becomes more accessible for visually impaired people. The move reflects the understanding that inclusivity is becoming an expectation for many consumers – one that can greatly impact their loyalty.

Putting on make-up in the dark and publicising the result on social media isn’t high up on anyone’s to-do list – but L'Oréal is asking celebrities to give it a shot. #TheDarkChallenge points out that this seemingly impossibly task is practised daily by blind women.

For people who are blind or visually impaired, everyday tasks can be highly frustrating when products aren’t designed with their needs in mind. Mobile app Be My Eyes is aiming to make life a little easier by connecting these individuals to remote volunteers who can ‘see’ the world for them.