The FDA has announced it will be banning the sale of menthol and flavoured e-cigarette across thousands of stores in the US, as it looks to stop young people taking up the habit. But with vaping having considerable cultural cachet with US teens, the decision could only serve to boost its 'coolness'.

E-cigarette manufacturer Juul has announced that it will release pods containing less nicotine than its standard product. The move caters to people who want to transition away from cigarettes or who want to reduce their current nicotine intake from e-cigarettes.

Vaping has coming a long way since the e-cigarette was invented in 2003; the global market for related products was worth $6 billion in 2015 and is set to reach $50 billion by 2025. But who are the people driving this growth and how have they built a community around an anti-smoking aid?

As the legalization movement has destigmatized marijuana use across the US, weed-centric start-ups, lifestyle brands, and media companies have flourished. And while cannabis culture is nothing new, the modern iteration of it, which incorporates health and a high-end aesthetic, certainly is.