Social media platforms hold phenomenal power within beauty, but their impact goes far beyond simple make-up and skincare. From non-invasive ‘tweakments’ to intensive plastic surgery, digital influencers are promoting more permanent aesthetic changes to achieve an Insta-ready appearance.

A wide range of make-up products are used in the pursuit of ‘photo-ready’ perfection – but a growing number of women are now going the extra mile by splashing out on invasive and non-invasive cosmetic procedures. How is Transform using bloggers to normalise lip fillers and boob jobs?

Exposure to, and use of, social media can take its toll on people’s sense of self. And new research suggests a growing number of under-30s in the US are comparing their faces and bodies to an unrealistic ‘Insta-standard’, spurring a spike in cosmetic surgeries.

As people project more of their day-to-day lives on social media, and some employers continue to base employment on appearance, the need to look good remains in China. With people wanting to present their vest selves online, young people in China are increasingly going under the knife.