For American sports fans, there’s a game for every season – from the Super Bowl to March Madness to a heavy rotation of playoffs. But with such a wide variety of leagues to follow, what are they choosing to watch? Canvas8 spoke to 20 people to find out how they keep up with their favorite teams.

Sky Sports has released a dual-language ad to promote an upcoming cricket series between England and India. By choosing to air in both English and Hindi, it is recognising that minority ethnic groups are underrepresented on mainstream TV, despite watching more of it than ever before.

More than 80,000 US fans watched their team storm to victory in the Las Vegas Rugby Sevens 2018 tournament, reflecting the sport's growing popularity Stateside. It's proving a hit with young Americans who like fast matches, and shows how niche sports can take off with sufficient grassroots support.

With the high price of cable TV leading many Americans to cut the cord, the NFL Game Pass is appealing to viewers with 40-minute edits of the best games on any device for a $99 annual fee. Beyond providing access to cheap, on-demand content, how is it meeting the expectations of modern sports fans?