Established family favourites are the most recommended brands among US shoppers in Newsweek’s poll of customer service in stores. Despite the rise of e-commerce and automated shopping, traditional customer service is still highly valued.
Robots will provide retail customer service in Japan
signal·
15 Nov 2017
Navigating large department stores can be daunting at the best of times, and a Japanese retailer is developing a robot that can make the shopping experience easier. Japan's growing use of robots underlines a shift in attitude where automation is favoured over human interaction.
The creation of Amazon Go – a cashierless supermarket where customers pick up items and walk out – seems to be winning in the race to master automated experiences. But competitors, such as Microsoft, are not staying far behind, giving the retail-giant some serious competition.
For all the benefits of e-commerce, retailers recognise that people still value brick-and-mortar, leading some to craft unique in-store experiences. Canvas8 spoke to Steffen Jahn, assistant professor at the University of Goettingen, to learn how experiential retail impacts brand perceptions.
Customer service has always been a thorny point for brands, but solutions to improve customer relationships are often targeted at Gen Y and Z. Boomers are being forgotten about, and their satisfaction towards customer service is dropping. So what do Boomers want from customer service?