Toymakers once depended on advertising to kids between their favourite TV shows, hoping they'd nag their parents enough to buy certain toys. But as Gen Zers place more trust in their peers over what to buy, toymakers are turning to the demographic's love for unboxing to stay in the game.

ASOS launched its first ever advent calendar in 2016, promptly setting the web ablaze. But rather than having chocolates or religious imagery behind each window, it instead houses little gifts for beauty buffs. From jumpers to festive decorations, how else are Christmas traditions changing?

How is tech upping the ante on customised beauty? Is hemp due for its time in the limelight? What do Gen Zers expect of industry heavyweights? In this part of the 2019 Expert Outlook, we speak to three experts about how the desire for convenience and the digital revolution are impacting beauty.

Originating in Korea, dry sheet masks have steadily grown into a global skin care phenomenon, with the market set to reach $336.7 million by 2024. Luxury beauty brand Charlotte Tilbury is looking to pick up on the hype, but what’s got women reaching for dry sheet masks instead of regular ones?