The US education system is failing to teach young women and men the basics of menstruation, so brands are stepping in to fill the gap. What are period-advocacy brands and their products doing to fight the stigma and teach young women about their reproductive health?

Bodyform’s ‘Blood’ commercial is the first to tackle the physical manifestation of having a period. Vials of blue liquid and grinning, rollerblading models have been replaced with blood from powerful sportswomen. Does this advert represent real women’s attitudes to menstruation?

Menstrual health in India is an issue surrounded by many misconceptions and taboos. But there are signs that this may be changing as Sofy tampons has released India’s first ever tampon TV ad, hoping to encourage girls to talk about menstrual health and seek out helpful hygiene products.

Chinese actress Angelababy has sparked a furore after speaking publicly about her period, showing that a taboo around menstruation still exists in the country. Brands have an opportunity to educate Chinese consumers who typically lean on cultural myths when scientific knowledge is lacking.