A poll revealed that Aussies are willing to pay $68 for an extra hour in the day, rising to $131 for Gen Z and Y women, and $100 for Gen X men. With many time-poor Aussies craving extra time in the day, an opportunity presents itself for brands who can help them manage it better.

Starting a family may once have been as simple as getting married, buying a home, and having kids, but as life stages blur and gender roles become less relevant, the traditional rules are being rewritten. Canvas8 spoke to sociologist Philip N. Cohen to understand how the family unit is changing.

In Australia, traditional family norms are being challenged, as more couples opt to have fewer children, children later on in life, or no children at all. As people consider how a child can impact their own lives – as well as the ethical implications – it’s changing the pace of family development.