Streaming has seen the playlist surpass the album in how people choose to listen to music, and Spotify is staying ahead of the game with Discover Weekly, which tailors tracks to each user to make exploration effortless. But how personal can an algorithm-made playlist really be?

Discovering new music was once a preserve of A&R scouts at major labels. But with unsigned acts now playing to anyone with an internet connection, how can music fans be sure of who was there first? A new Spotify feature is quantifying ‘cool’, giving music geeks the bragging rights they deserve.

As the obsession for Korean music and entertainment grows across the world, some fans are going as far to indulge their interest by learning Korean expressions. This behaviour shows how pop culture can drive people to unconsciously adopt elements of foreign culture they want to feel part of.

The digital music streaming sector is dominated by three big brands, but new kid on the block Deezer is looking to offer consumers a very different proposition. How? It curates playlists using humans rather than algorithms, offering a more personal experience.