Fila is worn by everyone, from on-trend Gen Yers to suburban dads to world-famous tennis stars. But this year marked a turning point for the label, as it showed its first Milan Fashion Week collection. How did formerly out-of-vogue sportswear labels reclaim their spot in fashion’s big league?

How does religion shape consumer decisions in India? Why is cash still king despite rapid digitisation? And how are young people grappling with the idea of inclusivity? This Cultural Snapshot uses local stats and case studies to explore behavioural norms shared by Indian people in 2018.

Google has launched a shopping interface to help Indian internet users buy online by offering a seamless platform. As more Indians go online, the Google Shopping interface enables personalised online shopping experience to those still dubious of bypassing bricks-and-mortar stores.

Celebrity endorsements are old hat, but digitisation has bred a discerning consumer that demands transparency, leaving these partnerships feeling inauthentic. Instead – as seen in Nike and FKA Twigs’ ‘Do You Believe in More?’ – brands and celebrities are ‘collaborating’.