People often want the products they buy and services they use to reflect their values – and this desire extends beyond death. The Green Funeral Company offers alternative funerals for those who don’t want a stuffy, traditional affair, and helps people be eco-friendly even after they’ve passed away.

In Japan, despite it being a mostly secular country, the vast majority of funerals are Buddhist. But an increasing number of people are opting for ‘freestyle funerals’, where the preferences of the deceased and their family are dictating the ceremony, rather than tradition or religious custom.

Nobody likes to talk about death – only 25% of Britons have spoken to someone about their end-of-life wishes – but given the financial and legal difficulties that can arise, it makes sense to plan ahead. With its direct and transparent approach, Beyond helps people better prepare for their passing.

Knowing that nearly 85% of South Africans use Whatsapp, insurance company Sanlam used the app to launch the country’s first branded drama. Periodically sending users media, the brand got its message about the importance of funeral planning across in an intimate and engaging way.