Be it dinner in an underwater restaurant at the Burj Al Rab in Dubai, or exploring the Italian countryside in a Ferrari, wealthy Chinese tourists are looking for truly unique experiences when they travel. As particularly avid social media users, capturing the perfect holiday snap is especially important.

A fish and chip shop in Yorkshire has launched a Mandarin menu and website in order to better serve the hundreds of Chinese tourists it attracts every week. The move makes the classic British meal more accessible to travellers, helping them to feel welcome in the country.

How have always-on lifestyles boosted the appeal of short, frequent breaks? Why should people consider taking up surfing or football to boost their mental health? How are travel brands offering ‘planned spontaneity’? And what role might technology play in forging friendships around hobbies?

How are Gen Yers redefining the 'Chinese dream'? What are young and wealthy travellers looking for when they head abroad? And how is a homogenous society diversifying? This Cultural Snapshot uses local stats and case studies to explore behavioural norms shared by Chinese people in 2018.