With card and contactless payments becoming the norm for many Britons, the concept of a ‘cashless society’ is becoming a reality. What does this mean for charities that rely on people giving ‘spare change’? Canvas8 spoke to 20 Britons to understand how they’d prefer to donate on-the-spot.

From donating money at the click of a button to buying into a brand because it supports a shared personal cause, the way people interact with charities is changing. What societal shifts are driving this? And what do companies and charities need to do to stay connected and current?

British charities missed out on £80 million in 2016 due to cash-only donation systems. In an effort to combat this, Barclays has launched donation boxes that accept card-based payments, theorising that a seamless payment system could lead to a spike in random acts of giving.

DonorSee is helping restore people's trust in charities by giving them hard evidence of the effect of their donations. With a model based on complete transparency, DonorSee is making the impact of charity more appreciable in a time when people are increasingly cynical about charity's effectiveness.