Disney has teamed up with the FA to create 'Girls Football Week', which aims to encourage more girls to play sports such as football. As people call for gendered stereotypes to be left in the past, Disney presents itself as a progressive brand that's challenging outdated values and promoting gender equality.

In their fight to regulate screen time, many parents are seeking high-quality analogue entertainment to keep their kids stimulated. Publishing start-up Wonderbly recaptures the magic of story time with a range of personalised, often-nostalgic fiction books aimed at children under eight.

Traditional TV shows have been suffering in recent years as online and on-demand has taken over Gen Zer’s media habits. The BBC is hoping to get kids back in front of the telly withSaturday Mash-Up! –a hectic live show aiming to hook Gen Z's rapid-fire attention spans.

With the volume of content increasing and attention spans dropping, entertainment brands are under pressure to find new ways to engage with Gen Z. With 2.5 million subscribers on YouTube, Brat has succeeded in creating original TV shows that are relatable and available to an audience on-the-go.