Cadbury’s award-winning ‘It’s Creme Egg hunting season’ campaign has returned, with a meta-take on the easter egg hunt that hijacks other brands’ media to place its product. Such playful gamification techniques are proven to drive engagement and make consumers feel closer to the brand.

As digital audio experiences a resurgence as a medium, 30% of Americans with smart speakers say it’s replacing time they used to spend watching television. In response, Spotify and Pandora are eyeing opportunities to integrate the next wave of voice-enabled ad tech.

With attention spans dwindling and long adverts viewed as an inconvenience, big retail brands are now turning to GIFs in an attempt to captivate audiences and appeal to them with lol. By doing so, these brands are boosting their chances of getting people to share their content.

Just outside a mall in Malmö is a billboard unlike the thousands of others littered around the city. For 12 years, Sioo Wood Protection will display a mostly-plain panel of planks protected by its SiOO:X product, aiming to provide passersby with visible evidence of the brand’s long-lasting quality.