The German National Tourist Board is attempting to tap the Chinese travel market with a series of digital marketing campaigns, as well as participating in a virtual reality travel fair in Beijing. The board is trying to attract big-spending Chinese tourists to major metropolitan areas in Germany.

With 60% of social media users claiming that platforms such as Facebook, Twitter and Instagram have a negative effect on their self-esteem, an increasing number of teens are finding solace in the absurd. Known as ‘same photo every day’ accounts, teenagers are subverting the pressure of only presenting their ‘best selves’ online by posting the same random image over and over again.

Facebook is privately testing 'LOL' – a feed dedicated to memes, GIFs, and funny videos – as part of its bid to attract young users back to the network.This kind of irreverent, relatable content may engage Gen Zers on other platforms, but laughs alone don't dictate their social media usage.

What do Drake, Pharrell and Carly Rae Jepsen have in common? Plenty, actually. But in this context, their most profound similarity is the success of each of their singles in meme culture. ‘Hotline Bling’, ‘Happy’ and ‘Store’ each transcended catchiness to be co-opted by fans, becoming memes in their own right. Beyoncé’s Lemonade is similarly internet-friendly; while it didn’t exactly become a meme, it was a readymade arsenal of aesthetically appealing GIFs.