Unless you have a tween-aged daughter, it’s unlikely you’ll have heard of British twins Max & Harvey. But with over three million fans on social video app Musical.ly, they’re preparing to tackle the charts, tour the world, and reap the financial rewards of fame – all before leaving school.

What’s the appeal of ‘real’ narratives in film and on TV? Why are Gen Yers binge-watching cartoons? What impact have the #MeToo movement and inclusive casts had on people’s entertainment consumption? And how can physical media break through the digital noise?

That effortless sense of style and just-so way of carrying oneself – some people have it and some don’t. But how exactly do we determine what is and isn’t cool? Joel Dinerstein, author ofThe Origins of Cool in Postwar America, explains the origin of ‘cool’ and its evolution over the decades.

With the volume of content increasing and attention spans dropping, entertainment brands are under pressure to find new ways to engage with Gen Z. With 2.5 million subscribers on YouTube, Brat has succeeded in creating original TV shows that are relatable and available to an audience on-the-go.