How are Gen Yers redefining the 'Chinese dream'? What are young and wealthy travellers looking for when they head abroad? And how is a homogenous society diversifying? This Cultural Snapshot uses local stats and case studies to explore behavioural norms shared by Chinese people in 2018.

China is loosening up previous laws that limited childbearing, but its citizens aren’t all jumping at the chance to raise larger families. Women’s career ambitions are progressing, but social norms still lag, and they’re scaling back family planning to ensure they don’t hinder their professional lives.

A sexual awakening is occurring in China. As young people experiment with sex, drugs and civil disobedience, this shift has shades of the West’s cultural upheaval in the ‘60s. But are conservative values still shackling the majority? And to what extent can China’s youth really cut loose?

Period dramas are staple viewing for many Chinese households, but some would like to see the genre’s values evolve with the times. A popular costume drama has come under fire from youth for its dated approach to gender roles, revealing a generational value gap in Chinese families.