The average person owns 36 outfits that they never wear. Save Your Wardrobe uses AI to help people organise their closet, quickly pick outfits and make the most of their clothing collections, while giving brands real-time data about a product’s life after it lands in a person’s closet.

Fashion plays a major role in young people’s lives, providing a way to express their identity. It’s particularly important for Gen Zers though, for whom style choices are determined by myriad factors. What’s moulding their approach to apparel, and how are they pushing fashion boundaries?

Eco-conscious consumers may say they’ll only buy sustainable food and fashion, but their actions don’t always match their words. Canvas8 spoke to Rebecca Walker Reczek, associate professor of marketing at the Fisher College of Business, to find out why we’re wilfully ignorant of ethical issues.

After decades of brands ignoring marginalised parts of the population, social media has empowered shoppers to demand greater diversity and inclusivity from the fashion labels they buy into. But they’re expecting more than just token gestures. Beyond ad campaigns and catwalks that feature different ethnicities and sexual backgrounds, people want products to be designed for all body types. And when brands fail to deliver, younger customers in particular are expressing their disapproval online or through their wallets.