How are Gen Yers reevaluating ideas of ownership? What do they expect of workplace leaders? This Generational Snapshot uses statistics and case studies from the US and UK to explore what motivates this optimistic – yet often anxious – demographic, and how they view their futures.

American Gen Yers have never been in so much debt – those aged 30-39 owe a combined total of $408.4 billion in student loans alone – and as they start to have families, their money worries are only growing. How can apps like Wela helping these young households tackle their financial crises?

A report has found that the median American has $5,000 in their savings account, which would only tide them over for several months without working. While presenting serious implications for some people's future, this presents an opportunity for finance brands to make saving easier.

The number of under-35s who own a home increased by 3.7% in 2017, according to the US Census Bureau. While they still make up the smallest homeowner group, getting on the property ladder is an important and relevant milestone for the cohort dubbed 'Generation Rent'.