Kellogg’s has released a campaign that celebrates the diversity of Australian citizens. Brought together by a shared love of the cereal, ‘My Perfect Bowl’ provides a contemporary view of the nation and highlights how people identify the brand as a common denominator in all their lives.

In 2017, the Emmy Awards awarded black and Muslim men for the first time in history – and these landmark firsts reflected how people no longer see fair cultural representation as a plus, but as an essential. In her book, Diversify, June Sarpong discusses how inclusivity has social and financial benefits for everyone, including businesses focused on their bottom line. “We are losing out on vast amounts of talent by not being inclusive,” she says, presenting research that highlights the fact that not investing further in diversity costs the UK £127 billion per year.

An Australian city has pulled a tourist ad after accusations of whitewashing minorities out of the visuals. Brands are under increasing pressure to pay attention to how they represent their demographics – and the backlash shows that people aren't afraid to call out those that fall short of expectations.

Why are a growing number of Aussies passing on parenthood? How is the ‘fair go’ mantra evolving? And what does avocado have to do with buying a house Down Under? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by Australians in 2017.