Italians want more transparency from fashion brands on how their business impacts the environment and their workers. Most pertinently, most say they wouldn't buy from brands associated with pollution and bad working conditions.
In a world where fast-fashion is king, For Days aims to reduce textile waste in the US by recycling and replacing members’ worn T-shirts. But how sustainable is this model and will it encourage young consumers to put their money where their mouth is when it comes to ethical fashion?
Rep-Air t-shirts let urbanites wear their eco values
signal·
27 Apr 2018
Rep-Air is a crowdfunded t-shirt from Italian loungewear brand Kloters that absorbs harmful toxins as it's being worn. By letting people clean the air as they go about their business, Rep-Air appeals to Gen Y and Z that want to wear their eco-conscious values on their sleeve.
Lush has just launched a range of packaging-free vegan lipsticks that can be fitted into existing tubes as a refill. As society pushes for the elimination of single-use plastic, people are increasingly putting brands under scrutiny for their environmental impact, and what they are doing to minimise it.
Milan’s Four Seasons Garden is raising awareness of climate change, while promoting the need to make cities greener. Italian architects are starting a guerrilla gardening movement to integrate green spaces around urban areas – important as a majority of Italians are concerned about climate change.