Research has found that Australian shoppers are looking for good digital experiences both online and in stores. As brick-and-mortar retailers struggle to get people through their doors, tech innovation could provide a solution that satisfies customers' craving for convenience and novelty.

Nearly 60% of purchasing decisions are made in-store, where – unlike online – products can be evaluated beyond visual stimuli. How does our sense of touch impact what we buy? Canvas8 spoke with Zachary Estes, associate professor of marketing at the University of Bocconi, to find out.

The consistency and efficiency of e-commerce – with one-click ordering and same-day delivery – is driving greater expectations of traditional retailers. How are brick-and-mortar stores adopting features of online shopping, and what digital services do people want to see on the high street?

Australian shoppers would like retail shopping experiences to be more personalised but think that retailers’ use of tech is falling short of achieving this. They do not believe that more AI or VR would have much of a positive impact, instead preferring a more visible and streamlined space to shop in.