Liquor brand Hennessy's 'Seven Worlds' ad outlines each of its cognac’s tasting notes – from sweet to sour, heat to spice, and chocolate and wood. Given the appeal of sensorial advertising, the spot uses decadent, evocative imagery to show how people can relate to the brand beyond its product's taste.

Out of home (OOH) advertising is undergoing something of a renaissance in the US, as Instagrammers post more pics of billboards they've spotted outside. Advertisers are innovating as a result, knowing that people will 'Gram cultural artefacts that line up with their own tastes and interests.

Join now! Like us on Facebook! Assertive ads are everywhere, but how effective are they? Canvas8 spoke with Yael Zemack-Rugar, assistant professor of marketing at the University of Central Florida’s College of Business, about why these messages annoy a brand’s loyal customers the most.

Just outside a mall in Malmö is a billboard unlike the thousands of others littered around the city. For 12 years, Sioo Wood Protection will display a mostly-plain panel of planks protected by its SiOO:X product, aiming to provide passersby with visible evidence of the brand’s long-lasting quality.