As Gen Y’s interest in all things new-age peaks, they’re turning the once-introspective exercise of checking horoscopes into a social one. The Co-Star app is connecting people via their astrological signs and allowing them to keep tabs on the starry state of their friends, lovers, and inner lives.

With American Gen Yers getting less and less skeptical about horoscopes, the stigma attached to astrology seems to be fading. People are seeming to find comfort and insight in the coherent narrative of astrology as a remedy to their increasingly stressful lives.

As Americans become more adventurous in their quest for wellness and transcendence, Californian brand Moon Juice is serving up the ancient and exotic, infusing juices and supplements with ingredients like lion’s mane and astragalus. What’s behind the natural and alternative health boom?

With over 222,000 Twitter followers and a site that attracts 6.5 million visitors per month, Susan Miller is the world’s most sought after astrologer. Her devotees plan their lives around her horoscope charts, from cancelling meetings to moving surgeries. But what’s got people looking to the stars?