Memes are a part of everyday life for many young people, including Christians, who are using them to take control of the religious message they want to project. With church attendances dropping, what role do memes play in modern religious life, and how can tech be used to reach the faithful?

Memes are a staple of internet culture – but what happens when brands try to get in on the action? As part of its #TFW campaign, Gucci collaborated with artists to create branded memes, but was this co-opting of digital youth culture an inspired decision, or just cringeworthy?

Wholesome Memes don't aim to deride, discourage or disrespect, instead they’re about celebrating love, friendships and life itself. Memes used to be pithy or cynical reactions to cultural events, but now subreddits like /r/wholesomememes are using the format to spread a little positivity.

Facebook is privately testing 'LOL' – a feed dedicated to memes, GIFs, and funny videos – as part of its bid to attract young users back to the network.This kind of irreverent, relatable content may engage Gen Zers on other platforms, but laughs alone don't dictate their social media usage.