New beauty start-ups are regularly springing up on Instagram, but few have managed to make as powerful an impact as New York-based Glossier. How has this blog-turned-brand cultivated a fiercely loyal following? And what can its approach to product creation teach the wider industry?

Augmented reality has already established itself as an exciting technology across several sectors, letting people visualise furniture in their homes and play real-world video games. How is it being harnessed in the beauty world to deliver personalised and seamless shopping experiences?

As concerns around animal welfare rise, conscious beauty junkies are swapping their favourite brands for ethical alternatives. Primark is making all of its beauty products 'cruelty-free', sporting the Leaping Bunny logo – showing that shopping ethically doesn't have to break the bank.

Good Science Beauty has developed scientifically-backed cosmetics packaged up with a clinical look. Skin care is becoming an increasingly exacting aspect of self-care, with people putting their trust in science-backed solutions for everything from anti-aging to reducing acne.