Research has found that people are using politics less for the change it effects in society, and more for the social label it earns them. As other markers of identity become less clear, politics is moving centre stage as a means of signalling belonging to the wider social group.

Social media, partisan news outlets and divisive political events suggest an American people split into two opposing camps, with no common ground. But a report by think tank More in Common suggests the majority of Americans are caught in the middle, exhausted and silenced by conflict.

While it once might have been enough for brands to proclaim their ethical status and simply steer customers towards sustainable actions, people are now demanding that corporations practice what they preach. Whether this is by being more transparent about their supply chains or creating more ethical product ranges, they’re looking for companies to lead the way and come up with innovative solutions to environmental issues

In a world where fast-fashion is king, For Days aims to reduce textile waste in the US by recycling and replacing members’ worn T-shirts. But how sustainable is this model and will it encourage young consumers to put their money where their mouth is when it comes to ethical fashion?