Hilton has launched an affordable brand of hostels targeted at the growing backpacker market. With the popularity of backpacking continuing across the world, and with Eastern tourists demanding higher standards from value digs, go-betweens such as 'Motto by Hilton' are on the rise.

Chinese students are an enormous stimulus to Australia’s economy and are representative of a wider APAC dependence on their retail spend. Australian luxury brands have an opportunity to capture a market that’s to-date been slow to gear their offering towards this demographic.

Australia sits near the top of Chinese tourists’ destination wish-list, spurred by a thirst for culture and history. But what deters Chinese tourists from a return visit? And how can Aussie hotels and tourist hot-spots nurture the growing inbound market?

While China is well-known for its love of luxury fashion labels, the nation’s holidaymakers aren’t as enamoured with high-end accommodation. Hong-Kong based Rosewood Hotel Group recognises this, attracting travellers with local knowledge and home comforts over luxury and prestige.