Women leading active lifestyles often suffer breast pain as a result of inadequate chest support, but this is still considered a taboo area. That's why a Berlei sports bra ad is making breasts visible to illustrate how crucial chest support is to a woman's health, and how they will champion their wellbeing.

Gender equality is steadily improving in Saudi Arabia, but it's yet to impact sport – 73% of women in the country are physically inactive. Looking to challenge this status quo, Pepsi's latest advert for the region showcases successful female athletes, and encourages women to get exercising.

Women’s tennis is the most high-profile female sport in the world, with pro players earning more prize money and media attention than other female athletes. But what makes tennis so different from soccer or basketball for women? And how can other sports expand their appeal?

Indian beauty ideals are changing – and gym culture is evolving as a result. International sportswear leaders and local ventures are battling to secure a chunk of the country’s athleisure sector, which is growing in tandem with female empowerment and health awareness.