During pregnancy, a mother’s medical health is closely monitored, but issues like skin changes and discomfort typically receive little attention. My Expert Midwife tackles this with premium, all-natural skin care products, addressing the awkwardness around pregnant bodies in the process.

The ‘change’, ‘time of life’ or – more simply – the menopause, remains a taboo topic for many; 70% of menopausal women don’t inform their employer that they’re experiencing symptoms. But how are they coping and how is increased media coverage changing the way this life stage is discussed?

People are becoming more open to talking about health issues, from periods to pregnancy. Helping women fight off the symptoms of menopause and open up conversations, Become offers underwear designed better manage hot flushes – one of the most common symptoms of menopause.

Feminine hygiene brands have become increasingly forthright in their portrayals of periods in the media. Swedish company Libresse is continuing on this theme with an ad that scrolls through a range of menstrual experiences rather than pushing a one-size-fits-all image.