In the age of quick-fix beauty, the market for cosmetic dentistry is growing as people seek the perfect smile for selfies. But a fear of dentists and questionable home treatments may be contributing to a decline in basic oral care. As modern dentistry faces a dilemma, how can brands help?

Nearly a third of Americans never floss, while 37% floss less than daily. But, with its high-quality filaments and Instagram-worthy packaging, Cocofloss wants to transform this oral care technique from a boring chore into a daily indulgence. Could it be the least ostentatious status symbol ever?

A third of Britons are ignoring dental hygiene advice by failing to brush their teeth twice daily. What's more, those brushing only once are much more likely to do so in the morning, regardless of the fact that an evening brush is more effective, suggesting that enjoyment trumps healthy routines.

Chompersis a twice-daily two minute podcast, which tells jokes and stories to keep kids amused while they brush their teeth. With kids often resisting brushing their teeth,Chompersbrings fun to an unpleasant chore by incorporating the element of fun entertainment.