With over 222,000 Twitter followers and a site that attracts 6.5 million visitors per month, Susan Miller is the world’s most sought after astrologer. Her devotees plan their lives around her horoscope charts, from cancelling meetings to moving surgeries. But what’s got people looking to the stars?

As Gen Y’s interest in all things new-age peaks, they’re turning the once-introspective exercise of checking horoscopes into a social one. The Co-Star app is connecting people via their astrological signs and allowing them to keep tabs on the starry state of their friends, lovers, and inner lives.

With American Gen Yers getting less and less skeptical about horoscopes, the stigma attached to astrology seems to be fading. People are seeming to find comfort and insight in the coherent narrative of astrology as a remedy to their increasingly stressful lives.

Wellness brand Goop has come under fire for peddling ‘alternative medicine’ with pseudoscientific claims – yet the backlash had little effect on fans. Amid increasingly unaffordable healthcare and falling pharmaceutical trust, how are unconventional remedies giving people a sense of control?