With the high price of cable TV leading many Americans to cut the cord, the NFL Game Pass is appealing to viewers with 40-minute edits of the best games on any device for a $99 annual fee. Beyond providing access to cheap, on-demand content, how is it meeting the expectations of modern sports fans?

There are hundreds of millions of sports fans worldwide, but whether due to geographical distance or limited ticket availability, many won’t get to see their favourite team in a stadium setting. With Intel True View, however, people can immerse themselves in the action through VR live-streams.

P&G’s beauty brand, Olay, is launching a one-day Broadway show to follow the success of other musical campaigns, while air freshener brand Febreze will release a music album. Consumers want brands to provide engaging, experiential formats that show their creative capabilities.

Online advertising has transformed from once-static, clickable images to targeted messages that follow people as they browse. Canvas8 spoke to Don Marti, a Mozilla strategist and Nudgestock speaker, to learn how this evolution has impacted the perception and effectiveness of digital ads.