The lives of Chinese Gen Zers – digital natives who grew up amid prosperity – are vastly different from their parents’. Yet while they’re feeling empowered and connected to the world, they’ve not shunned tradition entirely. How are apps, games, and fashion labels reminding youth of their heritage?

Lifestyle factors such as starting a family and frequent job-switching make friendships hard to maintain as we get older. Generally, people add contacts to their social spheres up until the age of 25, at which point their list of friends starts to shrink. As a result, the average American claims they can only trust ten to 20 people.

As more Britons bypass the high street for their shopping needs, brick-and-mortar retailers are having to raise their game to survive in an increasingly digital landscape. By introducing a host of technologies to physical stores, Farfetch is making the offline experience feel more like e-commerce.

After decades of economic and educational reform in China, intergenerational differences are greater than ever. As the behaviours of China’s Gen Z mirror their international counterparts, opportunities for shared cultural trends and languages could bridge the East/West cultural divide.