As more Britons bypass the high street for their shopping needs, brick-and-mortar retailers are having to raise their game to survive in an increasingly digital landscape. By introducing a host of technologies to physical stores, Farfetch is making the offline experience feel more like e-commerce.

Research has found that Australian shoppers are looking for good digital experiences both online and in stores. As brick-and-mortar retailers struggle to get people through their doors, tech innovation could provide a solution that satisfies customers' craving for convenience and novelty.

The Brooks Brothers brand may evoke images of older executives in leather desk chairs, but the company is betting on something future-facing to transform its business – artificial intelligence. How can the tech ensure shoppers get the goods they want, where they want them, and at the right price?

Supercentres are well positioned to introduce people to the latest gadgets as they shop, but how is tech adoption by brands impacting the future of retail? In the second of a two-part report, we examine how big box retailers in the US are using data to enhance the in-store experience.