Interest in death drives popularity of grisly grams
Crime scene cleanup specialist accounts on Instagram are rapidly growing in popularity. As the interest in dark tourism and true crime podcasts continues to rise, people are turning to social media to get their fix of the macabre.
Melbourne General Cemetery: a morbid tourist attraction
case study·
14 Nov 2018
Amid rising global interest in dark tourism, historic graveyards across Australia are being transformed from underutilised public spaces to travel hotspots. Offering theatrical night-time tours that double as history lessons, Melbourne General Cemetery is making death a less taboo topic.
The Worst Tours: anti-tourism for Gen Y travellers
case study·
28 Feb 2019
Founded in Porto, The Worst Tours takes travellers on an alternative tour of the city, eschewing the traditional sights for disused buildings and abandoned railways. But what does this anti-tour say about how Gen Y choose to travel? Has experiential tourism finally killed the idea of the ‘tourist’?
While TV is often used as a form of escapism, people are increasingly looking for media that is diverse, reflects pressing world issues, and acknowledges the more taboo, touchy or sensitive subjects that aren’t traditionally turned into entertainment. A full 80% of Americans think brands should take action to address society’s most pressing challenges, and media brands are stepping up to create media that reflects the lives of the people who consume it.
Period emoji signifies push against menstrual taboos
signal·
8 Feb 2019
The period emoji has finally arrived thanks to the efforts of Plan International UK, a non-profit children's rights organisation. People are calling for the destigmatisation of menstruation, with the recent extension of the worlds digital vocabulary marking a wider push for gender parity.