The creators of the NHS mobile app Babylon GP at Hand have launched a campaign that shows how effective self-diagnosis can be. The campaign, which is on social and OOH, is tapping into people's need to take control of their health, by overcoming pain points that stop them visiting a GP.

With GP appointments increasingly hard to get, digital consultations are being hailed as a way to ease the pressure on the NHS. But would people feel comfortable talking about their medical problems through a screen? Canvas8 spoke to 20 Britons to discover how they’d prefer to reach their doctor.

The number of people Googling symptoms and diagnosing themselves has reached worrying proportions, with 20% of Brits now turning to the web rather than visiting a GP. Be Your Own Doctor is a new programme from Channel 4 that wants to help viewers navigate this potentially confusing world.

There is more health data in circulation than ever before as DNA home-testing kits and biometric tracking apps proliferate. Canvas8 spoke to Barbara Prainsack, author of Personalized Medicine, to understand whether this level of personalisation in medicine is empowering or endangering patients.