Chinese fashion designer Zheng Qi is reshaping contemporary beauty ideals with her plus-sizehanfugarments.Hanfutaps into Chinese Gen Y's appreciation for both the artisanal and traditional, as well as empowering those with fuller figures, as the style has traditionally celebrated the "elegance of fat."

French fashion house Christian Dior has become the first luxury brand in China to take advantage of WeChat's live streaming function, as it attempts to leverage social shopping – which is popular among the nation's young – on a platform that has one billion monthly active users.

In 2018, the internet in China was awash with images of people falling over with an array of luxury items around them in an explicit show of their wealth. Seen against the backdrop of the nation’s ongoing anti-corruption campaign, what can this social media trend tell us about attitudes to wealth?

With Chinese Gen Yers and Zers inheriting considerable wealth from a rapidly expanding middle class, luxury fashion consumption is increasingly driven by streetwear instead of catwalks. Yet while global brands remain highly valued, why are young shoppers investing in local labels?