Having started as a solution for a safer taxi experience in Malaysia, Grab is the dominant ride-sharing service in south-east Asia. Set on becoming an everyday super app – will it manage to cater to the digital economy set to triple to $240 billion in the next 7 years?

The Singapore-based super-app Grab has intensified its rivalry with Indonesian brand Go-Jek through a brand investment. As people demand more tech to improve their lives, the investment will see the brand continue to expand their business post-Uber acquisition.

Ride-hailing may have been born out of the practical need to get from point A to point B, but the industry is evolving far beyond mere transportation. In Southeast Asia, transportation giant Grab is catering to people’s desire for on-the-go entertainment by integrating VoD into rides.

Southeast Asia is home to some of the most gridlocked cities in the world, making traffic an accepted part of daily life. Go-Jek offers a way to minimise this disruption through on-demand motorcycle taxis that not only help people get around, but which bring a range of services to their doorstep.