The Middle East is an untapped e-commerce market, with only 2% of retail sales conducted online in 2015. But as more people turn to their phones to shop, using social media for product inspiration, it's pushing brands into the digital sphere. What do consumers in the region want from e-tailers?

In Australia and New Zealand, Uber riders whose ratings dip below four stars will be banned from the app for six months. As people come to demand more responsibility from tech companies, especially with employee treatment, Uber demonstrates its values by showing support for its drivers.

Emirates has partnered with Uber to give arrivals to Dubai airport discounted taxis into the city. The carrier's offer of a cheap transfer talks to travellers' desire for more frictionless travel, while extending the brand's involvement in the passenger's experience, past the flight.

Silicon Valley may be notorious for its boys’ club culture, but the Middle East’s start-up scene is booming thanks to the efforts of female entrepreneurs and scientists. What social and economic factors are leading these women into tech? And how can gender equality benefit their home countries?