With 27% claiming they ‘cannot survive’ without it and 75% having at least one cup daily, it’s fair to say that Australians love their coffee, leading many to seek the highest quality and most consistent brew to suit their complex flavour profiles. How have they become such discerning drinkers?

Thanks to the wellness movement, food, drink, and medicine are all under close scrutiny as people eschew processed and chemical-laden products in favor of natural ways to boost their health. How is MudWtr, a mushroom-based alternative to coffee, meeting the expectations of ‘clean eaters’?

Insta influencers and lifestyle mags may regularly laud the benefits of a ‘natural’ diet in 2018, but it’s taken time for these attitudes to gain mainstream acceptance. Canvas8 spoke to Laura Miller, the author of Building Nature’s Market, to learn how a marginal movement went from niche to norm.

Guayaki Yerba Mate is a healthy energy drink sourced from the Amazon that can be sipped from a gourd or guzzled from a can. With the mainstream soda market in decline and fears ramping over sugary drinks, its natural, premium, and sustainable credentials could prove a winning recipe.