Considered the most disruptive force to come into collision with the clothing industry this century, streetwear – and hype culture – has transformed fashion. With established brands now vying for a piece of the streetwear community, how has this sub-culture influenced modern fashion?

The streetwear resale market is booming as more people pursue bargains and rare pieces through niche communities and thrift stores. In this rarity-led sector, StockX is monetizing the supply and demand of footwear, fashion, and accessories through a slick site that’s more Wall Street than Walmart.

Burberry has announced that it will be launching limited monthly product drops via Instagram. Following a branding overhaul, Burberry is showing a commitment to innovation, as it attempts to capture the youth market, using a marketing tool more closely associated with streetwear.

Women's streetwear in China is on the rise, with industry convention Innersect proving as much, thanks to its many female-centric exhibitions. This is because streetwear has a much more egalitarian appeal within the country, with aficionados of the style preferring lines to be ungendered.