State-sponsored hacks and major corporate breaches have pushed online security into the spotlight. In response, Google has unveiled Advanced Protection, enabling high-risk users to safeguard their accounts against targeted attacks. But can it get the average person to take cyber-security seriously?

In the 97th episode of podcast Reply All, producer Phia Bennin sought to find out what kind of person gets phished, setting a hacker on her tech-savvy coworkers to see which of them would fall a scam. While it highlighted the risks everyone faces online, do people care enough to act on cyber security?

Research has found that nearly half of all American Gen Y have said that they use the same password for most of their online accounts. Naturally, this poses a huge risk to their own cybersecurity, yet they seem content in making this trade-off, as it is the most seamless, memorable option.

Headline-making online data breaches have made people more aware of the measures needed for safe browsing – but that doesn’t mean they put this knowledge into action. The Web Authentication standard removes the need for passwords, instead using biometrics to keep information safe.