Department store El Corte Inglés has released an advert that pokes fun of people's fears that their connected device is spying on them. A hot topic for the Spanish, people are becoming more concerned about how secure these devices are, and what actually happens to their data once collected.

Research shows that users of voice assistants have fewer concerns about data privacy, especially if they trust the brand manufacturer. Critics argue as a result, we've sold our digital souls to the big tech devil, but this presents an opportunity for brands that place privacy at the heart of their offering.

Web giants such as Facebook and Google have woven themselves into billions of lives, but countless controversies over the years have a growing number of users questioning if they can trust these companies. How are data breaches and fake news changing people’s relationships with big tech?

People are nervous about emerging technologies, yet 63% of people don’t realise they already using AI every day. Canvas8 spoke with Alex Salkever, co-author ofThe Driver in the Driverless Carand VP of communications at Mozilla, to understand how we can rethink AI's presence in our lives.