Research conducted by EMW law firm shows that pubs in Britain are suffering, while 24-hour alcohol licenses are losing their value. The findings reflect Gen Yers changing ideas of leisure, with dating apps and services such as Netflix occupying a large amount of their free time.

Television is in the midst of a seismic shift as people break away from watching shows via traditional channels and embrace cross-platform conversations, niche programming, and appointment-first TV. Where, and how, can brands and producers most effectively speak to modern audiences?

Reality dating showLove Islandis gaining popularity year on year– particularly with Gen Y. The show is endearingly relatable, offering a snapshot of human life and it makes for compulsive viewing that brings people together. So how can brands tap into its cult following?

Game of Thrones fans can celebrate the launch of the final season, by paying their respects to some of the show’s deceased characters at a temporary graveyard in Sydney. The physical attraction taps into people’s desire to indulge their fandom in immersive collective activities.