Just over 50% of British travellers have gone on holiday without taking out travel insurance, while 41% of Americans chose not to do so in 2017. So, who is buying this type of coverage? What are their motivations? And how can insurers get people to look beyond price when picking out a plan?

Gen Yers may spend hours researching eateries and nightlife when going on holiday, but many don’t factor insurance into their preparations, whether due to the associated confusion or cost. Enter Pluto, a mobile-first start-up that gives travellers quick quotes and easy-to-understand policies.

Whether it’s a fridge, toilet brush or car insurance, there are some things in life that people simply need to buy, but which they dislike spending their hard-earned cash on. How can brands harness design, technology and experiences to make these grudge purchases a little less painful?

Young adults are not engaged with insurance, and that’s not surprising given that only 34% of Gen Y customers have had positive experiences with their insurer. So how can these companies better engage their young clientele? And what do Gen Yers expect when they purchase a policy?