Global menswear sales are set to reach $40 billion by 2019, partly fuelled by fashion-conscious fellows who are flocking to social media for inspiration on shirts, shoes and everything in between. How is the Instagram account of luxury brand Mr Porter standing out among the online influencers?

Selling cheaper copies of celebrity fashion with breakneck turnarounds in trends has transformed Boohoo from a market stall to a high-street powerhouse. And since it has diversified into menswear with BoohooMAN, it is helping to redefine how young men buy clothes.

Ad agency MullenLowe created an ad campaign for Axe (Philippines) that features a series of online and on-ground classes dedicated to understanding, and expanding, the interests of Filipino males. The move comes as people look to brands to go beyond stereotypical, gender-based marketing.

Condoms are often marketed towards guys – despite many women buying their own rubbers. Looking to change that, Hanx describes itself as ‘the first luxury male condom designed with a woman in mind', contributing to a growing body of sex products that are truly unisex.