Shopping can be difficult if stores don't stock your size – and for plus-size women, the available options are limited. Gwynnie Bee is a subscription service putting an end to this issue. For as little as $49 a month, subscribers can rent or buy from a wardrobe of 2,000 garments.

Plus-size is one of the fashion industry’s fastest-growing sectors; the women’s market in the US was valued at $17.5 billion in 2014. But what about blokes that are a little bigger? Parker & Pine is aiming to create well-fitting, modern clothing for larger men who still want to look good.

Although the average US woman is now a size 16, only 0.1% of high-end brands identify as ‘plus-size’. Aiming to diversify the luxury fashion industry and tap into the growing demand for greater size-inclusivity in fashion, 11 Honoré is an online platform offering chic fashion styles in US sizes 10-20.

While 88% of Americans want brands to go above and beyond their requirements, do people’s demands differ when dealing with a multinational and a mom-and-pop outfit? Canvas8 spoke to Linyun Yang of the Darla Moore School of Business to learn how brand size affects customer expectations.