Signal30 May 2019
Dima Ayad's plus-size fashion aims to boost confidence

Dima Ayad, the Dubai-based fashion brand, is catering to the plus-sized market by offering women high fashion collections. The body positivity movement may be gaining traction around the world, but many people in the Middle East still struggle to find accessible, stylish looks.

Dima Ayad's plus-size fashion aims to boost confidence